Donations against termites

Fundraising Beat Richner's children's hospital in Cambodia has fallen victim to a termite infestation, Ringier recently reported exclusively. Tens of thousands of children would lose all life-saving help as a result. To avert this, a campaign is now underway to raise 20 million francs in donations. On its own initiative, the creative agency JWT+H+F designed an implementation that convinced several partners with a simple but strong visual idea. What was planned as an advertisement has now grown into a multimedia campaign, according to the team of consultants Sara Meier and Andy Hostettler.