Saving in the right place
The sporting goods retailer Ruf Lanz has invested in copywriters rather than graphic designers for Sport Factory Outlet.
Sportartikel Ruf Lanz has invested in copywriters instead of graphic designers for Sport Factory Outlet. "You can stand out even without a big budget. If you make up for the lack of money with the courage to find unconventional solutions. Peter Wider has been demonstrating this courage for years," says Markus Ruf, complimenting his client Sport Factory Outlet (SFO). Ruf Lanz therefore advertises the bike sales of this unconventional sports store with unusual job advertisements instead of expensive pictures. A new bike store has opened in the Sport Factory Outlet on the Bally site in Schönenwerd. Here you can find the latest city, racing and mountain bikes as well as the corresponding accessories.
Ruf Lanz designed a total of ten wild posters and small advertisements for the launch campaign. These are looking for skinny salespeople or saleswomen with a tiny bust and flat bottom. And with good reason: there is hardly any room for sales staff in the new bike store. Because the entire store is packed to the brim with the latest city, racing and mountain bikes. "Only when the bikes have been sold can normal-built sales staff be employed again," suggests the strategy of this advertisement.
The concept is flanked by a radio advertisement in which slender sales staff with narrow shoulders are also sought.
According to SFO Managing Director Peter Wider, he is already being asked about the campaign in Aargau almost as much as he was three years ago, when Ruf Lanz used Uriella - fallen on his head - to advertise his bicycle helmet sales.
Andreas Panzeri
Ruf Lanz designed a total of ten wild posters and small advertisements for the launch campaign. These are looking for skinny salespeople or saleswomen with a tiny bust and flat bottom. And with good reason: there is hardly any room for sales staff in the new bike store. Because the entire store is packed to the brim with the latest city, racing and mountain bikes. "Only when the bikes have been sold can normal-built sales staff be employed again," suggests the strategy of this advertisement.
The concept is flanked by a radio advertisement in which slender sales staff with narrow shoulders are also sought.
According to SFO Managing Director Peter Wider, he is already being asked about the campaign in Aargau almost as much as he was three years ago, when Ruf Lanz used Uriella - fallen on his head - to advertise his bicycle helmet sales.
Andreas Panzeri
