Exciting future
Editorial Pierre C. Meier knows that many things can come. But certainly only the new year.
Pierre C. Meier knows that many things can happen. But only the new year is certain, following the various strategic
Changes this year 2006 will be a year of innovation
become. If everything that has been thought of, planned, rumored
or even already announced, becomes reality, then we stand
We are facing a truly exciting year. The NZZ will be published in a new layout
appear. The Tages-Anzeiger is launching at least
five regional editions and takes up the fight with the traditional
local publishers. In return, the NZZ covers the extended
million Zurich with local newspapers, and Facts is once again becoming a
exciting news magazine. With SI Young, Ringier is shaking up the
magazine market and launches the daily cross-media magazine
Cash Daily is also a free (evening) newspaper.
At the same time, Blick is mutating from an emancipated tabloid
into a real tabloid that launches a petition every month;
the fighting dogs made the
Beginning. 20minutes launches in French-speaking Switzerland and contends with Le Matin
Bleu for pole position in the free newspaper market. The Bernese
newspaper model continues to struggle for its existence, and Espace Media
launches into the future of radio with Capital FM. PubliGroupe splits up
from its 37 percent stake in the Basler Zeitung and takes over
The advertising management of the Tages-Anzeiger.
Changes this year 2006 will be a year of innovation
become. If everything that has been thought of, planned, rumored
or even already announced, becomes reality, then we stand
We are facing a truly exciting year. The NZZ will be published in a new layout
appear. The Tages-Anzeiger is launching at least
five regional editions and takes up the fight with the traditional
local publishers. In return, the NZZ covers the extended
million Zurich with local newspapers, and Facts is once again becoming a
exciting news magazine. With SI Young, Ringier is shaking up the
magazine market and launches the daily cross-media magazine
Cash Daily is also a free (evening) newspaper.
At the same time, Blick is mutating from an emancipated tabloid
into a real tabloid that launches a petition every month;
the fighting dogs made the
Beginning. 20minutes launches in French-speaking Switzerland and contends with Le Matin
Bleu for pole position in the free newspaper market. The Bernese
newspaper model continues to struggle for its existence, and Espace Media
launches into the future of radio with Capital FM. PubliGroupe splits up
from its 37 percent stake in the Basler Zeitung and takes over
The advertising management of the Tages-Anzeiger.
We will know what will become reality in a year's time. Some things
may already be leaking out at the association's Epiphany conference
Swiss press. We are curious.
We are also curious to see whether the optimistic forecasts of the
Advertising clients and agencies on the development of advertising expenditure
really come true (see page 9). It would certainly be nice.
The next Advertising Week will be published on January 12. Dear readers
and readers, we wish you a Merry Christmas and a peaceful and happy New Year.
exciting 2006.
Pierre C. Meier, Editor-in-Chief
