Sony's colors make others fade
Sony TVs are setting off a fireworks display of colors with the international Bravia campaign.
Sony sets off a firework display of color with its international Bravia campaign Last year's campaign with the colorful "Bouncing Balls" in San Francisco set international standards for a new gigantism in advertising films. Naturally, Sony doesn't want to let that fade so quickly. The recently launched campaign for the new LCD television Bravia therefore continues the colorful advertising in a stylish way. The eagerly awaited commercial impressively visualizes the "Colour like no other" experience of the Bravia brand by firing up a dreary high-rise building with gigantic colour cannons and completely enveloping it. The film was once again produced in Glasgow in July 2006 at great expense. Under the direction of multi-award-winning music video and advertising filmmaker Jonathan Glazer, over 300 people worked for twelve days using 70,000 liters of food coloring and hundreds of paint containers to create the perfect spot. The limits of creativity were to be pushed even further in the new campaign - which is why the film had to be even bigger and more spectacular.
The "Paint" campaign was designed by the Fallon agency in London and slightly adapted for Switzerland. It starts with a massive TV presence in the form of 60- and 30-second commercials. These will run until mid-January 2007 and the commercial will also be shown in cinemas. There will also be advertisements and posters as well as an online campaign with interactive banners and games on the microsite.
Marco Di Piazza, General Manager Marketing Sony Switzerland, is convinced: "The intense visual language of this campaign impressively conveys the natural color experience and viewing pleasure in HD quality."
Online fans can watch and download the commercial together with exceptional making-of material and a large picture gallery on the microsite www.colourlikenoother.com.
Andreas Panzeri
The "Paint" campaign was designed by the Fallon agency in London and slightly adapted for Switzerland. It starts with a massive TV presence in the form of 60- and 30-second commercials. These will run until mid-January 2007 and the commercial will also be shown in cinemas. There will also be advertisements and posters as well as an online campaign with interactive banners and games on the microsite.
Marco Di Piazza, General Manager Marketing Sony Switzerland, is convinced: "The intense visual language of this campaign impressively conveys the natural color experience and viewing pleasure in HD quality."
Online fans can watch and download the commercial together with exceptional making-of material and a large picture gallery on the microsite www.colourlikenoother.com.
Andreas Panzeri
