Sunday child Godzilla
Newspapers: Advico Young & Rubicam shot a movie theater commercial featuring the real Godzilla for the SonntagsZeitung.
Newspapers Advico Young & Rubicam has shot a movie spot with the real Godzilla for the SonntagsZeitung. On weekdays, Godzilla is a monster. On Sundays, however, the massive dinosaur is a nice Japanese, weighing only 54 kilos and exceptionally friendly. Following the pattern of the "weekdays - Sundays" comparisons, Advico Young & Rubicam has now supplemented the print campaign of the SonntagsZeitung with a first movie. A catchphrase throughout the week, a keyword for amusing information on Sunday: AY&R visualizes this dramaturgy in the cinema spot around the cult films with Godzilla.
Godzilla exists in countless movie versions. In addition to modern computer animations from Hollywood, Godzilla has also haunted Japanese screens in simpler animated films since the days of silent movies. In one of these versions, Japanese actor Tsutomu Kitagawa played Godzilla in an entire series from 1999 to 2005. Wearing a 100-kilo rubber suit, the fine Kitagawa raged like a madman and destroyed props worth several million yen in the process.
After lengthy research, the team around CDs Urs Schrepfer and Christian Bobst have now managed to track down the actor of this Godzilla in Japan. "A star that nobody knows," says lyricist and Godzilla expert Martin Stulz.
Tsutomu Kitagawa was therefore quite surprised when he was flown to Zurich by Markenfilm Schweiz for this shoot. A Japanese employee at AY&R was then able to somehow make the idea of the commercial plausible to him.
The Sunday horror was realized by Luzian Schlatter in a Japanese store near Zurich's Milchbuck. The spot can be seen in cinemas in German-speaking Switzerland and in the summer OrangeCinemas in Zurich, Basel and Bern.
Andreas Panzeri
Godzilla exists in countless movie versions. In addition to modern computer animations from Hollywood, Godzilla has also haunted Japanese screens in simpler animated films since the days of silent movies. In one of these versions, Japanese actor Tsutomu Kitagawa played Godzilla in an entire series from 1999 to 2005. Wearing a 100-kilo rubber suit, the fine Kitagawa raged like a madman and destroyed props worth several million yen in the process.
After lengthy research, the team around CDs Urs Schrepfer and Christian Bobst have now managed to track down the actor of this Godzilla in Japan. "A star that nobody knows," says lyricist and Godzilla expert Martin Stulz.
Tsutomu Kitagawa was therefore quite surprised when he was flown to Zurich by Markenfilm Schweiz for this shoot. A Japanese employee at AY&R was then able to somehow make the idea of the commercial plausible to him.
The Sunday horror was realized by Luzian Schlatter in a Japanese store near Zurich's Milchbuck. The spot can be seen in cinemas in German-speaking Switzerland and in the summer OrangeCinemas in Zurich, Basel and Bern.
Andreas Panzeri
