Sunday is dog day

Sunday press Now well-trained dogs need strong teeth if they want to bring the SonntagsBlick to their master or mistress's bed, as the publisher Ringier is launching the e-SonntagsBlick, the electronic version of the paper. For Lumpi and Co., picking up the newspaper will be back-breaking work - after all, even a 12-inch laptop weighs a good two kilograms. If the two-legged friend does not yet own a notebook, it becomes more cumbersome and difficult. For the launch ad, the creatives at FCB Leutenegger Krüll have already tested a dog's bite resistance - the dog is currently recovering in the animal hospital from a broken jaw.