Solid advertising growth in Germany
In the first quarter of 2006, gross advertising spending in traditional media totaled 4.5 billion euros. This is according to the latest statistics from Nielsen Media Research.
In Germany, gross advertising investment in traditional media amounted to EUR 4.5 billion in the first quarter of 2006. This represents a year-on-year increase of just under 184 million euros or 4.2 percent. These are the latest gross advertising statistics from the advertising research company Nielsen Media Research. The telecommunications sector saw the biggest increase with a rise of 41.7% or 51 million euros to just under 173 million euros. Advertising for the pharmaceutical industry also increased significantly by 28.1 percent or 37 million euros. According to Nielsen, there was also a strong increase in advertising investments by the media themselves, which grew by more than 100 million euros or 16.6 percent to 720 million euros. In contrast, the telephone and fax services sector advertised less. In the first quarter, 49 million euros were spent on advertising for cell phone services such as ring tones, logos and games. In the same period last year, the figure was 78 million euros.
Gross advertising investment was distributed across the individual media types as follows: At EUR 1.8 billion (+0.8%), the television industry once again recorded the highest advertising revenues in traditional media. The advertising revenues of daily newspapers grew by 6.4% to EUR 1.2 billion, although classified ads are not included in the Nielsen statistics. Consumer magazines recorded an increase of 9.0 percent compared to the first quarter of 2005, with advertising revenues of just under 950 million euros. The radio medium was able to generate advertising expenditure of around 281 million euros (+0.3 percent). Advertising income from posters increased by 9.2 percent to just under 139 million euros. Trade magazines recorded an increase of 4.2 percent to around 117 million euros.
Gross advertising investment was distributed across the individual media types as follows: At EUR 1.8 billion (+0.8%), the television industry once again recorded the highest advertising revenues in traditional media. The advertising revenues of daily newspapers grew by 6.4% to EUR 1.2 billion, although classified ads are not included in the Nielsen statistics. Consumer magazines recorded an increase of 9.0 percent compared to the first quarter of 2005, with advertising revenues of just under 950 million euros. The radio medium was able to generate advertising expenditure of around 281 million euros (+0.3 percent). Advertising income from posters increased by 9.2 percent to just under 139 million euros. Trade magazines recorded an increase of 4.2 percent to around 117 million euros.
