&Sons on the road with Freitag
Freitag Bags commissioned the hybrid agency &Söhne to conceptualize and produce a film to support the launch of the new women’s bag, the F60 JOAN. What makes this bag special is that it can be carried as a single-strap handbag or attached to a bicycle handlebar using a Velcro fastener.
The concept of the creative team from Winterthur: In Zurich, Davos, Cologne, Hamburg, Berlin, Vienna, Rome, Tokyo, New York, Paris and Amsterdam, the local Freitag managers cast urban cyclists. With the help of a device developed by &Söhne, two Go-Pro cameras were attached to the Freitag models' bikes. In post-production, the resulting footage was turned into an urban world tour on a bicycle - with F60 JOAN in the leading role. The film can now be seen at www.freitag.ch. Visuals from the film are also available in poster form in the nine Freitag stores and at numerous F-Dealers.
FRIDAY - F60 JOAN from FREITAG lab. ag on Vimeo.
