&Sons: Film off for the Stöckli electric bike
Stöckli Outdoor Sports has launched its first e-bike: the Stöckli e.t. The Swiss sports equipment manufacturer commissioned &Söhne to create a promotional video.
&Söhne staged the USPs of the Stöckli electric bike with surprising and contrasting shots, writes the agency in a statement: Detail shots alternate with analogies that are intended to convey the emotional added value of the e-bike. The black-and-white scenes were quickly edited and accompanied by a driving beat to illustrate the power and drive of the electric bike.
Responsible at Stöckli Outdoor Sports: Adrian Albrecht (Head of Marketing), Stéphanie Jordi (Marketing Services, PR). Responsible at &Sons: Baptiste Planche (Consulting), Heike Gross (Text), Véronique Cuennet (AD); Tobias Weber (Director) Ralph Bätschmann (Director of Photography), Claudio Sulser (Editing).
