SodaStream wants to conquer hearts and makes it bubble
With its «Let It Fizz» campaign, SodaStream is evoking an emotional response to the brand following its successful rebranding and is well on its way to winning over the hearts of the Swiss.
SodaStream, the world's leading carbonated water brand and a subsidiary of PepsiCo, unveils its latest brand campaign, designed to mark a milestone in the company's realignment and revitalization. With a revised strategy, a new visual brand identity and a solid foundation of functional benefits, SodaStream is now focused on building emotional connections with its consumers.
Not only the minds, but also the hearts of SodaStream customers are to be conquered with the new campaign "Let it bubble". The message of the slogan is also ambiguous. On the one hand, the slogan embodies the essence of creating individual carbonated beverages with SodaStream, allowing consumers to create their preferred beverages according to their tastes and preferences. Most importantly, "Let it fizz" encourages people to express themselves, be authentic and unleash their true selves to create better experiences in their own individual way.
"We firmly believe that the experiences we value most are the ones we actively help create. With our new campaign, we want to inspire unleashing creativity, positivity and the individual true self. We want to be more than just a functional product; we want to be a source of inspiration and empowerment for everyone, says Daniel Kessler, Marketing Director of SodaStream Switzerland.
Convincing test results of the marketing concept
The new brand campaign "Let it bubble" was tested in advance in Switzerland and achieved remarkable results. It ranked among the top 20 percent of all TV campaigns ever tested by Kantar in Switzerland. The campaign was particularly convincing in the areas of involvement, persuasiveness, uniqueness and first-class taste. The campaign also scored near maximum points (81/100 points or 90 percent) for results in long-term impact and positive effects on brand predisposition. Thus, in addition to emotionalization, SodaStream also hopes for a long-lasting and sustainable success of the campaign. The launch of the "Let it fizz" brand campaign will start with a massive TV presence in August, but will be rolled out across all touchpoints relevant to consumers for the rest of the year. In this way, consumers are repeatedly encouraged to choose a life that is more bubbly, positive and vibrant.
A tingling but also sustainable attitude to life
SodaStream not only promotes a sparkling life, but is also committed to making a positive impact on the environment. The company adheres to the highest international production standards and uses environmentally friendly materials in its processes. By 2025, SodaStream aims to eliminate the incredible 67 billion single-use plastic bottles on the planet worldwide and work towards a greener and more sustainable future. In Switzerland, SodaStream is also actively committed to protecting the environment. In partnership with Abfalltaucher, 46 volunteers, including 20 enthusiastic SodaStream employees, participated in "Clean-Up Day" in Horw on Lake Lucerne in April, demonstrating the company's commitment to environmental protection. In addition, SodaStream's gas cylinders in Switzerland have been 115 % CO₂-compensated since 2023. In the future, too, the company intends to continuously and actively demonstrate its commitment in this area and is planning many more measures.
SodaStream is a subsidiary of PepsiCo and a leader in the water sprayer sector. Consumers create custom beverages with the touch of a button. More on www.sodastream.ch and on social media.
