Social media in China

For all those who want to find their way in the Chinese market.The Great Wall once protected the Middle Kingdom from the Mongolian hordes. Today it is the "Great Firewall", which the government of the communist state uses to keep out competition from the West. Twitter, Facebook, YouTube and the like are therefore not available to Western companies as marketing tools. This book shows the numerous alternatives. Companies that want to become known in China and find and serve customers will receive a knowledgeable analysis of the market, useful background information on the peculiarities of the Chinese Internet landscape and, above all, lots of facts and figures, extremely specific tips on individual providers and tried and tested online strategies for the Middle Kingdom. First, the author explains how companies can obtain reliable information about which channels are best suited to their purposes on the Chinese market. The individual services are then presented in detail. The reader learns how the online habits of Chinese users differ from those in the Western world and how this opens up special opportunities for marketing. An indispensable guide for marketers, finds getAbstract.getAbstract rating: 9Implementability: 10Innovation level: 9Style: 9