How Rocket wants to attract skilled workers to Lucerne
A new campaign and the «Work in Lucerne» web platform are designed to highlight the appeal of this Central Swiss canton to European professionals.
In a two-stage pitch by the Lucerne Economic Development Agency and various companies, the Lucerne-based full-service advertising agency Rocket secured the contract to present the canton of Lucerne as an attractive place to work and live beyond the state's borders with a web platform and other media measures.
The website was created WorkInLucerne.comwhich presents the Lucerne region in the best possible light with emotional images and drone shots, statements and informational texts. The Rocket crew, which itself is made up of different nationalities, was responsible for the entire implementation: from web design and content, including photography and filming, to the campaign and the creation of testimonial videos with immigrant workers.
A European race
A shortage of skilled workers is the word of the hour in many countries. And despite the natural scenery, cultural highlights and attractive working conditions, many industries in the canton of Lucerne are also desperately looking for qualified personnel to maintain their production or service offerings. All interested companies in the canton of Lucerne should therefore also be able to benefit from the measure in the future.
After all, many European cities and regions - in Scandinavia, for example - are in a race for the best employees. And skilled workers can be choosy these days. The new web platform is therefore designed to show all interested parties the advantages of living and working in Lucerne in an interactive and intuitive way.
