This is how the love of nature sounds 2014
Following the 20th anniversary of Naturaplan, KSP is now ringing in the next 20 years of the organic brand with a new campaign for Coop. The campaign song by the Canadian sister duo Lennon and Maisy focuses on the respectful treatment of nature.
The song "I love" for the last anniversary campaign reached well over a million views on YouTube. This confession of love was reimagined for 2014 and as a prelude to the next 20 years: With a new version of the song "I love". Acoustic, unplugged, natural and young. Lennon & Maisy, a young brother and sister from Canada, sing the song "Love" composed by Roman Camenzind.
Video clip, TV spot and making-of are now available on Youtube and Naturaplan.ch. The song "Love" is also available on iTunes. Coop is using the proceeds from the sale of the song for a good cause again this year.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Christof Braun (Project Management), Karin Heliopoulos (Head of Media), Roland Frefel Head (CCM Fresh Products/ Gastronomy), Conradin Bollinger (Head of Sustainability Own Brands). Responsible at KSP: Flo Wacker, Benny Goldstein, Sascha Borsai (Creative Direction), Kevin Zysset (Graphics), Dany Kielholz (Consulting Direction), Flavia Salisberg (Consulting). Agency Producing: Michèle Seligmann. Film Production: Embassy of dreams. Director: Laurentius Emmelmann. Producer: Andy Schneider.
