SNK gives the Waldhaus Flims a new shine
The historic Park Hotel Waldhaus in Flims has undergone a name change and is now called «Waldhaus Flims Mountain Resort & Spa.» SNK developed the new positioning in collaboration with the hotel management.
The traditional Park Hotel Waldhaus in Flims has undergone a name change and is now called "Waldhaus Flims Mountain Resort & Spa". The agency Scholtysik Niederberger Kraft (SNK) has developed the new, more internationally oriented brand positioning in close cooperation with the hotel management. It is intended to focus on the characteristic combination of nature and luxury, according to a press release. The new name will simplify international marketing. Externally, the revised positioning manifests itself in a completely new brand image. The logo at the heart of the new image is a golden squirrel with a baroque curved tail. The new image will be introduced gradually by the fall of this year.
