SNK and Hesskiss let Didier Cuche promote e-billing
Telekurs Paynet and Postfinance commissioned the agencies SNK and Hesskiss to further develop the product identity of the e-bill, redesign the website, and develop effective marketing strategies. This includes, among other things, a commercial featuring Didier Cuche in the lead role.
The branding agency SNK and the advertising agency Hesskiss have been commissioned by Telekurs Paynet (e-bill system of the Swiss banks) and Postfinance to further develop the product identity of the e-bill. The agencies will also redesign the website and develop new marketing measures. According to the press release, these include print and online advertisements, streetcar advertising in major Swiss cities and a commercial created in collaboration with Boutiq and Addictive Productions. Under the motto "There's always a faster way to your destination", Didier Cuche is a prominent representative of e-billing. The commercial will premiere on July 17 at the Orange Cinema in Zurich, followed by screenings in Bern and Basel. It can be viewed at www.e-rechnung.ch. E-bill is a service offered by Swiss financial institutions that enables e-banking customers to receive, check and pay their bills directly in e-banking.
