SNK organizes new brand identity for B+B Vorsorge
Scholtysik Niederberger Kraft (SNK) is collaborating with the pension service provider B+B Vorsorge to develop the company’s future brand strategy and positioning, as well as a new visual and communication identity. The initiative has been underway since November 1.
The Zurich agency Scholtysik Niederberger Kraft (SNK) is working with the pension service provider B+B Vorsorge to develop the future brand strategy and positioning as well as a new visual and communicative presence. According to a press release issued on Tuesday, the reason for the renewal is rapid growth and the expansion of the range of services in the pensions sector, which requires the brand strategy and brand identity to be adapted to the new circumstances. Since November 1, B+B has been presenting itself with a new logo and claim as well as a new image. SNK developed the strategic positioning, brand architecture and brand design concept for B+B. All communication materials are now being gradually redesigned on this basis. Targeted market development is to follow in 2008. According to the press release, the new image is characterized by the use of visual elements in the style of concrete art.
