SNK: New Brand Identity for Hotel Storchen
The Zurich-based agency SNK has developed a new brand identity and positioning for the Hotel Storchen and redesigned its visual identity. The new identity was created through close collaboration between SNK, the hotel management, and the executive team.
The focus is on the hotel’s long tradition of hospitality, its location in Zurich’s Old Town, and its role as a vibrant «meeting place.» The newly developed logo is also intended to reflect this repositioning: It references an old relief carved into stone in the hotel lobby and, in its design, embodies savoir-vivre and a long-standing tradition.
As part of the repositioning effort, Scholtysik Niederberger Kraft SNK was entrusted with the ongoing update of the brand identity, as well as the conceptualization and design of communication and correspondence materials. The first showcase of the new brand identity is the completely revamped Storchen website.
As part of the repositioning effort, Scholtysik Niederberger Kraft SNK was entrusted with the ongoing update of the brand identity, as well as the conceptualization and design of communication and correspondence materials. The first showcase of the new brand identity is the completely revamped Storchen website.
