SNK: New look created for Erich Meier wines
The branding agency Scholtysik Niederberger Kraft (SNK) is designing the wine labels and the entire brand identity for the Erich Meier Winery.
After an intensive exchange with Erich Meier on the specific character of wine, the winery and the winemaker himself, SNK developed new labels for 15 wines and seven brandies, the agency writes in a statement. The new logo - the inverted bottle - is intended to reflect the independence and the pleasurable balancing act between Erich Meier's striving for perfection and his pronounced love of experimentation. As the actual ambassadors of the "new brand," the labels and logo also form the basis for all other points of contact, namely for the Website, the correspondence means and the signaling.
