SNK: Image campaign realized for Messe Frankfurt
Scholtysik Niederberger Kraft (SNK) developed Messe Frankfurt’s new international branding campaign as part of the implementation of its new brand identity.
With the new advertising campaign, SNK is focusing on Messe Frankfurt's self-image as an attentive host, the agency writes in a press release. At the center of the campaign is customer service as a core value of the company. This is symbolized by the leitmotif of white gloves, which use concise, easy-to-understand gestures to demonstrate the advantages of participating in Messe Frankfurt events - at the home venue in Frankfurt and around the world.
Messe Frankfurt's image campaign starts today with an advertisement in the Frankfurter Allgemeine Zeitung and will run in the coming weeks and months in the major German daily newspapers as well as the relevant news, trade and business magazines.
Responsible at SNK: Oscar Todeschini (consulting), Fabian Sander (design), Clau Isenring (text), Israel Moreno, Susanne Menger, Sandra Schmid (design). Photography: Daniel Gerber, Zurich. Litho: Burki Scherer, Oftringen.
Messe Frankfurt's image campaign starts today with an advertisement in the Frankfurter Allgemeine Zeitung and will run in the coming weeks and months in the major German daily newspapers as well as the relevant news, trade and business magazines.
Responsible at SNK: Oscar Todeschini (consulting), Fabian Sander (design), Clau Isenring (text), Israel Moreno, Susanne Menger, Sandra Schmid (design). Photography: Daniel Gerber, Zurich. Litho: Burki Scherer, Oftringen.
