SNK: New gourmet line designed for Globus
The agency Scholtysik Niederberger Kraft (SNK) developed the packaging design for the gourmet line "Création Waldhaus Flims", which is distributed exclusively by Globus Delicatessa.
In 2008, the Epoca gourmet restaurant in the five-star Waldhaus Flims resort was awarded 17 Gault Millau points. The creations of Epoca chef Sandro Steingruber will also be available in all Delicatessa branches of Globus from mid-November 2009. The eight delicacies in the new gourmet line "Création Waldhaus Flims" can be prepared at home individually or as a festive menu.
SNK translated Sandro Steingruber's culinary signature into a product line, thereby establishing Steingruber as a "brand". Co-branding has ensured that the Waldhaus Flims Mountain Resort & Spa, the gourmet restaurant Epoca and chef Sandro Steingruber are given equal prominence, as the agency writes in a press release. SNK is also responsible for the conception of the various types of packaging as well as the overall packaging design. SNK has been responsible for the brand management as well as the visual and communicative appearance of the Waldhaus Flims since 2007.
SNK translated Sandro Steingruber's culinary signature into a product line, thereby establishing Steingruber as a "brand". Co-branding has ensured that the Waldhaus Flims Mountain Resort & Spa, the gourmet restaurant Epoca and chef Sandro Steingruber are given equal prominence, as the agency writes in a press release. SNK is also responsible for the conception of the various types of packaging as well as the overall packaging design. SNK has been responsible for the brand management as well as the visual and communicative appearance of the Waldhaus Flims since 2007.
