SNK develops concept and design for the Swiss student platform "Study in Switzerland+".

Studyinswitzerland.plus will in future serve as a joint information and promotion channel of Swiss universities for foreign students. The website provides access to the Swiss higher education landscape: In addition to information on the three types of higher education institutions, all Swiss higher education institutions are presented with their own profile. As a "plus", the portal offers facts on topics such as employability and academic quality, relevant dates, and details about studying and living in Switzerland.

In collaboration with Swissuniversities, the Zurich agency SNK developed the strategic positioning and personas to align the new website with the needs and online behavior of the target group. The result: Studyinswitzerland.plus enables a fast, efficient search with a dynamic input field and at the same time invites users to browse with teaser tiles. Inspired by the "Swiss Design" developed in the 1950s, the Helvetica font and a strict grid create a tidy, minimalist layout. Meanwhile, a colorful mix of images, typography, film, and illustration is intended to underscore the myriad possibilities of the higher education landscape and Switzerland's cultural diversity.

To promote the website at international education fairs, SNK also designed a large-format folding poster that picks up on the tile structure and teaser character of the website. (pd / ank)

Responsible at Swissuniversities: Aude Pacton (Head of International Relations), Vincenzo Ribi (Project Manager). Responsible at SNK Identities AG: Stephanie Pfenninger (project management and consulting), Michael Okraj (digital concept), Israel Moreno (head of design), Ali Herold (illustration), Clau Isenring (text, concept).