Newly revised Sky brand identity
To create a more consistent look for Sky’s wide range of offerings and strengthen the brand, the Zurich-based creative agency Neu has further developed the brand identity for the Swiss market.
With Sky Show, Sky offers a diverse catalog of first-class series and films, which are constantly supplemented by new blockbusters. Sky Sport constantly offers live events from the world of sport, from football to Formula 1, tennis and golf, as well as access to exclusive broadcasts of countless other sports.
Large and small campaigns are constantly on air to promote highlights from the range of in-house productions and hits from partner studios that are exclusively available in Switzerland. In order to make these measures more consistent and to continuously strengthen the Sky brand, the Zurich-based creative agency Neu has further developed the brand identity for the Swiss market. The brand strategy principles, visual elements and the tone of voice are used for campaigns, trailers and other measures on paid and owned media.
Consistency with the international Sky brand identity was just as important during development as the local requirements for building a brand that is to stand for first-class entertainment and new standards in the streaming market.
Responsible at Sky Switzerland: Mehdi Megdiche (Chief Commercial Officer), Marsali Auberson (Director Fiction), Nicolas Jelsch (Director Sports). Responsible at Neu Creative Agency: Sandy Pfuhl, Adam Schwarz, Jacqueline Villiger, Pian Gumpp, Finn van Grondel, Nico Ammann, Simon Rehsche.
