SKS counters postal sticker with its own sticker

Around 40'000 postal customers in Bern, Lausanne and Lucerne have received an "Advertising OK" sticker for their letterboxes from Swiss Post, writes the SKS. The aim is to boost business with the delivery of unwanted advertising. After all, if a stop-advertising sticker is attached to the letterbox, the owner is clearly expressing that advertising is unwanted. According to the SKS, postal customers have now received a letter from Swiss Post offering the prospect of receiving samples of goods for the months of July to December. To do this, they should remove the stop-advertising sticker from the letterbox or cover it with the "Advertising OK sticker" provided.

The intention of Swiss Post is obvious, criticizes the SKS in a statement on Tuesday. It hopes that even after the end of this "Müsterli campaign" as many mailboxes as possible will remain receptive to advertising. After all, Swiss Post earns money from every advertising item delivered. The SKS is outraged at the aggressive way in which consumers are being persuaded to accept unsolicited mail. Swiss Post seems unable or unwilling to accept the conscious decision of its customers against superfluous advertising material.

In order to "take countermeasures", the Foundation for Consumer Protection is now launching a sticker exchange campaign: the postal sticker can be sent in with a self-addressed reply envelope or as a photo by e-mail - the SKS will send a "Stop advertising" sticker in return. (SDA/hae)