Skoda and Switzerland - a love story
The current campaign for Škoda showcases the love story between the dynamic Czech car brand and down-to-earth Switzerland.
"Skoda. Made for Switzerland." The slogan of the current campaign also stands for the strategic direction that was developed eight years ago by DD COM and Skoda. It positions the traditional Czech brand and Switzerland as soul mates who share the same values.
The current campaign "Skoda. Made for Switzerland." puts this love story in the spotlight: the centerpiece is a TV commercial that picks up on typical Swiss clichés and contrasts them with an open, dynamic and life-affirming Switzerland.
The fact that Skoda was able to realize its own commercial for the Swiss market is not a matter of course, according to a statement on Monday. It reflects the Skoda Group's recognition of the successful path that the car brand has taken in Switzerland.
Customized appearances for the various channels have been created, from "blockbusters" for the cinema screen or silent banners to the Microsite.
The campaign starts on February 1 throughout Switzerland.
Responsible at Amag: Markus Kohler (Head of Brand Skoda), Jeannine Micheli (Head of Marketing Skoda), Tamara Werfeli (Head of Advertising Skoda), Marc Bislin (E-Commerce Manager Skoda). Responsible at DD COM: Daniel Müri (CCO, owner), Florian Brand (CD), Peter Gehrig (text), Olivier Kälin (AD), Remo Christen (head of consulting), Lara Cavelti (junior consultant). Production: Shining Pictures. Music/composition: Hans Kennel. Online realization: The House Agency. Media: Mediacom.
