Scandal team for the second time

Theater After the hotly debated poster
The Munich Kammerspiele is having its campaign developed by Velvet Lucerne again this year, following on from the masked Pope in 2004.
Kammerspiele and its Lucerne agency Velvet has its purpose
achieved. Thanks to the scandal poster - Pope John Paul II, masked
with an elephant's head - put the Stadttheater on the front pages
several newspapers in the greater Munich area. This in turn increased the
public, and the controversial motif was even added to the list of
of the 100 best posters of 2004.
Since the program of power debunking obviously strikes a chord with the times
the current season under the name of
program title "Thou shalt not save!" continued and deepened. Also
This year, the theater, which was named Theater of the Year by a jury of experts in 2004
year, as a place for public discussion.
Subversion, resistance, other models of life and alternative,
economic theories should form the framework of the theatrical-artistic
production. It is therefore hardly surprising that the artistic director
Frank Baumbauer and chief dramaturge Barbara Mundel do not want to be
and the creation of the new campaign were not intimidated by the criticism.
again to Velvet. Another scandalous campaign from the
the arch-Catholic city of lights for the no less conservative
Capital of the Free State of Bavaria? "No," appeases Wolfgang
Möhrle, consultant at Velvet. "We no longer have a religious motive among
the new posters. But the realizations are still radical and
unvarnished, to carry the pieces out of the theater and
to make it a public issue."
This year's visual ambassadors in an anarchic spray-painted style are
among others the following protagonists: Lady Di on the helmet of a
Soldiers for Goethe's "Iphigenia in Tauris" or Claudia Schiffer on
a cattle truck applied to Frank Wedekind's play
"Lulu.   

Luca Aloisi