Victorious scrum in the stairwell
Creative Competitions The Swiss Press Association has concluded its marketing campaign from last year, titled «Only an Ad Can Do That,» by announcing the winning agency.
Creative competitions The Swiss Press Association has concluded last year's generic marketing campaign "Only an advertisement can do that" with the selection of the winning agency. Of the 1,6653 votes, 18.2 percent went to the Bern agency Lang Gysi Knoll. It illustrated the claim "Even a small advertisement has a big impact" with the rush that an apartment advertisement can trigger. Jung von Matt/Limmat came second and By Heart third. According to the Swiss press, the free campaign appeared in a total circulation of 11 million copies with a net value of over CHF 6 million. The association plans to launch a new round of the campaign with other advertising agencies in spring 2005.
