Seven dimensions of experience at EuroShop 2017

Euroshop - a brand with great appeal.The retail trade fair was founded in Düsseldorf 50 years ago in response to the upheaval in the retail landscape caused by the self-service concept. Since then, EuroShop, which takes place every three years, has developed into the world's leading retail trade fair.In demand like never beforeThe trade fair, which takes place in Düsseldorf from March 5 to 9, 2017, is more popular than ever among exhibitors. Interest from abroad is particularly high. A good five months before the start of the event, the space booked for EuroShop 2014 (116,579 m²) had already been exceeded with around 120,000 m². To ensure that the trade fair can still meet the strong demand, EuroShop will comprise 18 halls for the first time in 2017 instead of the previous 16.Exhibitors on waiting list"Exhibitor demand is enormous, so much so that there is now even a waiting list. We are expecting around 2,500 exhibitors at EuroShop 2017. This development impressively confirms that our new concept of 7 experience dimensions was the right step and has been very positively received by the industry," reports Elke Moebius, Global Head Retail and Director EuroShop at Messe Düsseldorf. "As the world's leading trade fair for the entire investment needs of the retail sector, EuroShop is of enormous importance for the industry. Many exhibitors deliberately align their new products and their product ranges with the EuroShop dates," Moebius continues.The seven dimensions of experienceThe seven experience dimensions of EuroShop 2017 are structured as follows: POP Marketing, Expo & Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shop Fitting & Store Design and Food Tech & Energy Management. Last time, EuroShop featured four experience worlds, and the extensive range of products and services on the exhibitor stands will be complemented by proven, high-caliber forums with practical contributions. These include the EuroShop Architecture & Design Forum, the EuroCIS Forum, the POPAI Forum and the OmniChannel Forum, as well as the ECOpark Forum and the new Expo & Event Forum, all of which will be simultaneously translated into German and English and can be used by trade visitors free of charge without prior registration.Award ceremoniesThe highly coveted EuroShop Retail Design Awards for the world's best store concepts will once again be presented at the same time as EuroShop in 2017, as will the prestigious Retail Technology Awards Europe (reta). The reta honors the excellent and innovative use of information technology in retail. Both awards are presented jointly by Messe Düsseldorf and the EHI Retail Institute.Online and trade fair appAnyone who wants to find out more about EuroShop and plan their visit to the trade fair can now do so even more conveniently: following a relaunch, the EuroShop portal not only has a new design, but is also fully responsive. The current exhibitor database, which is updated daily, is already online and the ticket store for EuroShop 2017 is also online. The EuroShop app, which is available for both IOS and Android, provides an additional service during the trade fair: using geofencing, it provides EuroShop guests with the most important information as soon as they arrive at the airport, train station or trade fair parking lots.