Shortlist: ADC book brought enlightenment
Every year the Art Directors Club, vulgo ADC, and its members celebrate not only the opening of the yearbook, but also a bit and always themselves.
Every year, the Art Directors Club, vulgo ADC, and its members celebrate not only the opening of the yearbook, but also a bit and always themselves.ADC book brought enlightenment By Beat Fritsch
Every year, ADC awards a special prize to an institution that makes an exceptional, innovative contribution to creative culture and its dissemination. It went to the Willisau Jazz Festival, or rather to its initiator and tireless organizer, graphic designer Niklaus Troxler, who resides in faraway Willisau. With persistent commitment, he managed to turn his festival into one of the leading events of modern jazz. ADC President Jean-Etienne Aebi remarked on the sidelines that Troxler should be awarded with dice all the time anyway, because his work is always so good. So the special prize was only the logical consequence.
Every year, the honorable members of ADC include in their ranks, for the duration of one year, a person who, outside of advertising, has made a publicly effective contribution to creative communication at a high level with consistency. With the election of Tages-Anzeiger cartoonist Nico as this year's guest member, ADC truly honored someone with a highly creative, yet also very sharp pen. Nico's caricatures are always very close to the boundaries of political correctness. But not only his caricatures: quoting Billy Wilder, he compared honors to hemorrhoids - with increasing age, every asshole gets them. Such apt sayings, well below the belt, were of course particularly well received by those present. But Nico has long been a favorite of ADC, and not just because of his drawings. With steady regularity, the campaigns for Nico's yearbooks have also already been awarded numerous throwing honors.
Every year, one of ADC's exponents takes on the task of designing the yearbook. This year, the honor fell to Frank Bodin, CD of McCann-Erickson Geneva. His idea of equipping the book with a kind of light sculpture as a cover caused a horrendous cost explosion, but ultimately succeeded in inspiring the sponsors and reassuring the ADC treasurer. The rumor has not yet been confirmed, however, that Bodin is now also to design the ADC cubes for the new millennium - also in the form of luminous objects.
Every year, some people bask in the praise while others slave away. This refers to Helen Müller, who as ADC managing director is tirelessly responsible in the background for organizing ADC events and maintaining the infrastructure of the creative association.
By the way, the fact that Danielle Lanz, the Advertiser of the Year, also celebrated her birthday on the same day was completely lost in the hustle and bustle of the awards ceremony. We offer our belated congratulations. Many worry lines could be seen on the forehead of "Mister Golden Ear" alias Frank Bienenfeld. Rumor has it that the organization of the radio spot competition is still weighing on his mind.
Conclusion of the vernissage: Perhaps the concentrated creative power of the yearbook content outshines some of the daily achievements of our ADs and copywriters. As an object, by the way, it would look good in any designer's living room. For a targeted use in the bedroom, the light intensity of the book cover is not yet sufficient to replace a bedside lamp. As one of the explanatory pictograms on the inside cover shows, however, the yearbook can be used as a dim light source to illuminate a hot number under the covers. And since the book runs out of batteries after two to three hours, it seems to be predestined for this purpose. If you like to do it longer, just change the batteries.
The illuminating ADC YearbookH 2000 was conceived by Frank Bodin and may be called the throw of the millennium not only because of its coincidence in time.
The book - or more precisely, the object in book form - is a thoroughly successful work. This was also the basic tenor of the creatives on the occasion of the vernissage; although this guild is known to distinguish itself more through colleague scolding than praise. "Outstanding" was a predicate that could be heard on several corners. Frank Bodin has obviously done an outstanding job.
Every year, ADC awards a special prize to an institution that makes an exceptional, innovative contribution to creative culture and its dissemination. It went to the Willisau Jazz Festival, or rather to its initiator and tireless organizer, graphic designer Niklaus Troxler, who resides in faraway Willisau. With persistent commitment, he managed to turn his festival into one of the leading events of modern jazz. ADC President Jean-Etienne Aebi remarked on the sidelines that Troxler should be awarded with dice all the time anyway, because his work is always so good. So the special prize was only the logical consequence.
Every year, the honorable members of ADC include in their ranks, for the duration of one year, a person who, outside of advertising, has made a publicly effective contribution to creative communication at a high level with consistency. With the election of Tages-Anzeiger cartoonist Nico as this year's guest member, ADC truly honored someone with a highly creative, yet also very sharp pen. Nico's caricatures are always very close to the boundaries of political correctness. But not only his caricatures: quoting Billy Wilder, he compared honors to hemorrhoids - with increasing age, every asshole gets them. Such apt sayings, well below the belt, were of course particularly well received by those present. But Nico has long been a favorite of ADC, and not just because of his drawings. With steady regularity, the campaigns for Nico's yearbooks have also already been awarded numerous throwing honors.
Every year, one of ADC's exponents takes on the task of designing the yearbook. This year, the honor fell to Frank Bodin, CD of McCann-Erickson Geneva. His idea of equipping the book with a kind of light sculpture as a cover caused a horrendous cost explosion, but ultimately succeeded in inspiring the sponsors and reassuring the ADC treasurer. The rumor has not yet been confirmed, however, that Bodin is now also to design the ADC cubes for the new millennium - also in the form of luminous objects.
Every year, some people bask in the praise while others slave away. This refers to Helen Müller, who as ADC managing director is tirelessly responsible in the background for organizing ADC events and maintaining the infrastructure of the creative association.
By the way, the fact that Danielle Lanz, the Advertiser of the Year, also celebrated her birthday on the same day was completely lost in the hustle and bustle of the awards ceremony. We offer our belated congratulations. Many worry lines could be seen on the forehead of "Mister Golden Ear" alias Frank Bienenfeld. Rumor has it that the organization of the radio spot competition is still weighing on his mind.
Conclusion of the vernissage: Perhaps the concentrated creative power of the yearbook content outshines some of the daily achievements of our ADs and copywriters. As an object, by the way, it would look good in any designer's living room. For a targeted use in the bedroom, the light intensity of the book cover is not yet sufficient to replace a bedside lamp. As one of the explanatory pictograms on the inside cover shows, however, the yearbook can be used as a dim light source to illuminate a hot number under the covers. And since the book runs out of batteries after two to three hours, it seems to be predestined for this purpose. If you like to do it longer, just change the batteries.
The illuminating ADC YearbookH 2000 was conceived by Frank Bodin and may be called the throw of the millennium not only because of its coincidence in time.
The book - or more precisely, the object in book form - is a thoroughly successful work. This was also the basic tenor of the creatives on the occasion of the vernissage; although this guild is known to distinguish itself more through colleague scolding than praise. "Outstanding" was a predicate that could be heard on several corners. Frank Bodin has obviously done an outstanding job.
