Shortcuts: Campaign for Notenstein Private Bank
Today sees the launch of Notenstein Private Bank's "We think in scenarios" communication campaign. The centerpiece is a commercial that is unusual for the industry, produced by the Zurich agency and production company Shortcuts.
As the agency writes in a press release, the commercial is intended to raise awareness of the young private bank Notenstein and sharpen its image. In terms of content, it emphasizes Notenstein's ability to think in terms of scenarios in asset management as a response to an increasingly unpredictable and constantly changing world. With the TV commercial, Notenstein is breaking new ground in communication and thereby making its name known to a broad public, the press release continues. Notenstein's values, in particular forward-looking asset management, are to be anchored and dramatized in the commercial.
In this 30-second spot, the viewer is taken on a journey across the Alpstein region of Eastern Switzerland and experiences various moods along the way, which are underpinned by questions such as "Are we facing stormy times?" or "Do you know what tomorrow holds?". According to the agency, the honest and open answer "We don't know" is unique in banking advertising.
The Zurich agency and production company Shortcuts created and realized the TV commercial in close collaboration with the Notenstein Private Bank marketing team, in co-production with Solid & Hallerfilm and the directing duo Rainer Binz and Benjamin Kempf.
The TV commercial will be broadcast on the three public TV channels SF1, RTS Un and RSI LA 1, mostly during prime time - around the news bulletin, before and after the formats "10 vor 10", "Eco" and "Rundschau". In French-speaking Switzerland around "Le Journal" and in Ticino before "Telegiornale". The TV commercial is accompanied by a nationwide print and online campaign in the national and regional daily and business press. The photos were taken by the young Appenzell artist and photographer Ueli Alder realized.
