"Share your Style": The new Zalando campaign
On August 30, Zalando launches the fall/winter campaign "Share Your Style," implemented by Jonas Åkerlund. Faces like Christina Hendricks (known from "Mad Men"), Noah Becker, Caroline de Maigret, Binx Walton or Lucky Blue Smith share their personal style.
With the onset of autumn, the wardrobe also changes - towards clothes that bring many great sides of sharing and passing on. We might buy the same sweater as our best friend, recommend a special jacket to a friend, or lend our gloves to a complete stranger because their hands are colder than ours. With this in mind, the Share Your Style campaign interacts with customers, driven by its own manifesto:
Share.
Show us who you are.
Pick your signature style and make your mark.
Wear your favorites and let friends wear them.
Go ahead post an outfit pic or post a million.
Be an inspiration.
#shareyourstyle
The campaign's unusual mix of diverse famous faces, brings an inspiring variety of personalities to showcase the many different styles Zalando has to offer. Actress Christina Hendricks, musician and artist Noah Becker, model and Instagram star Lucky Blue Smith, French model and author Caroline de Maigret and characterful models such as Pia Grønning, Oliver Russel, Werner Schreyner, Chin Hsi and Binx Walton share their individual styles.
https://www.youtube.com/watch?v=rjXj2kGHOUw
"Together with campaign director Jonas Åkerlund, we wanted to capture the joy of fashion and sharing. In the campaign, we show that fashion is for everyone, from small to big, from classy to pregnancy-ready, from trend items to basics - for young and old. And all these styles can be discovered at Zalando!" says Carsten Hendrich, VP Brand Marketing Zalando.
https://www.youtube.com/watch?v=HaTtkWXQBcg
The Zalando Share Your Style campaign launches on August 30, 2015 in Switzerland, Germany, France, Belgium, Luxembourg, the Netherlands, UK, Sweden, Denmark, Norway and Finland. It will be seen on global platforms, print ads and billboards are also planned. On Zalando.de, customers can expect a digitally enhanced campaign on which creative, impactful content can be found continuously, inviting them to share.
A special feature of the platform is the Instant Feedback app. It is made for those moments when friends are not available at the moment to express their opinion about a certain garment. To buy or not to buy? Just share the picture in the Share Your Style community and get instant feedback.
Art Direction: Zalando
Creative Director: Chang Lin (Zalando)
Film Director: Jonas Åkerlund
D.O.P: Pӓr Ekberg
Music: Junip - "Howl
Styling: Susie Coulthard
Executive Producer: Alexander Schild
Post Production: Slaughterhouse
Photographer Stills: Alex Reyes Knight
