SGC wins the national and international "Swiss Health" pitch
"Swiss Health" is the Swiss marketing platform in the rapidly growing international market for patient tourism. The basic communication has now been awarded to Suter Global Communication as part of a nationally oriented pitch.
In a second, internationally oriented pitch, the communication in the target markets was put out to tender. The focus is on the markets of the Gulf states and the markets of the former member states of the Soviet Union, with a focus on Moscow. The aim is to direct a significant proportion of patient flows to Switzerland.
A year ago, the Swiss Agency for Trade Promotion Osec and Switzerland Tourism founded the Swiss Health association. The Swiss Health umbrella brand opens up the world's markets to hospitals, clinics and rehabilitation clinics. The international hubs of Osec and Switzerland Tourism as well as the Swiss embassies serve as probes in the market. This mandate was also awarded to Suter Global Communication, based in Zurich, on the basis of its market knowledge, the quality of its analysis and the proposed strategy for penetrating the markets.
A year ago, the Swiss Agency for Trade Promotion Osec and Switzerland Tourism founded the Swiss Health association. The Swiss Health umbrella brand opens up the world's markets to hospitals, clinics and rehabilitation clinics. The international hubs of Osec and Switzerland Tourism as well as the Swiss embassies serve as probes in the market. This mandate was also awarded to Suter Global Communication, based in Zurich, on the basis of its market knowledge, the quality of its analysis and the proposed strategy for penetrating the markets.
