SFV wants to bring two new sponsors on board before Euro 08
After losing Swisscom, Sporttip, and Carlsberg as sponsors, the Swiss Football Association (SFV) can celebrate the contract extension with Ochsner Sport. Partnerships with two additional sponsors are expected to be in place by the time of the Euro. According to Secretary General Peter Gilliéron, the national team’s poor performance has little impact on the search for sponsors.
After losing Swisscom, Sporttip and probably also Carlsberg as sponsors, the Swiss Football Association (SFV) can now look forward to some positive news: its current partner Ochsner Sport is extending its contract for a further four years. The company will present numerous marketing activities relating to the European Championships. Technical sponsor Puma has also extended its contract. Sponsor Swisslife has also extended its contract, as has already been announced. The SFA has also gained Ferrero as a new sponsor. "We are also in negotiations with various companies for the two remaining vacancies as co-sponsors of the national team," General Secretary Peter Gilliéron told Werbewoche. He did not want to reveal who these companies are. He hopes that the new partnerships will be finalized by Euro 08.
He attributes the fact that Carlsberg is dropping out as a previous sponsor to the legal restrictions on alcohol advertising and sponsorship, among other things. However, Swisscom and Sporttip had also complained about the fees, which had doubled. "You can't say that," says Gilliéron. "The rights were previously marketed by an agency. From July 1, we'll be doing it ourselves. The fees will increase, but the sponsors will also receive much more". An actual sponsorship package has been put together that includes more presence on the advertising boards and at events.
Incidentally, it has hardly any effect on the search for sponsors if the national team is defeated: "The sponsors plan for the longer term," says Gilliéron. The best example of this is main sponsor Credit Suisse, which has been involved since 1993 - although the national team was not always successful in the 1990s.
He attributes the fact that Carlsberg is dropping out as a previous sponsor to the legal restrictions on alcohol advertising and sponsorship, among other things. However, Swisscom and Sporttip had also complained about the fees, which had doubled. "You can't say that," says Gilliéron. "The rights were previously marketed by an agency. From July 1, we'll be doing it ourselves. The fees will increase, but the sponsors will also receive much more". An actual sponsorship package has been put together that includes more presence on the advertising boards and at events.
Incidentally, it has hardly any effect on the search for sponsors if the national team is defeated: "The sponsors plan for the longer term," says Gilliéron. The best example of this is main sponsor Credit Suisse, which has been involved since 1993 - although the national team was not always successful in the 1990s.
