SFLB shows stacks of advertising print for Swissprinters
In a new campaign, the Zurich agency Spillmann/Felser/Leo Burnett (SFLB) shows that the graphic design group Swissprinters offers much more than just beautiful print media. SFLB is also currently working on new projects for St. Galler Kantonalbank and Swisscanto.
In a recent campaign, the Zurich agency Spillmann/Felser/Leo Burnett (SFLB) shows that Swissprinters offers much more than just attractive printing media. Swissprinters is the name of the merger of the printing companies of the Swiss media houses Ringier, NZZ and Edipresse. Thanks to the merger, the individual print shops can offer their customers more for their printing projects: More to do with printing, but also more for communication, such as cross-media, direct marketing services, publisher marketing for magazines and a calendar publisher.
Swissprintes has been working with Spillmann/Felser/Leo Burnett since 2006 in the area of brand development and for the development of its communication presence. Last year, they jointly designed and introduced a versatile formal language for corporate communications - implemented, among other things, as a website and in the form of numerous themed brochures. Market communication comes into play for the first time in 2007. The key visual for the current campaign is a stack of paper that takes on a different shape depending on the message of the subject. Finally, the claim summarizes the added value briefly and succinctly: "Get more."
SFLB is currently also present with other new work: a tactical campaign draws attention to the St. Galler Kantonalbank in a charming yet offensive way. For Swisscanto, the joint venture of the cantonal banks for investment and pension products, SFLB is using children's subjects to advertise new climate and capital protection funds.
Swissprintes has been working with Spillmann/Felser/Leo Burnett since 2006 in the area of brand development and for the development of its communication presence. Last year, they jointly designed and introduced a versatile formal language for corporate communications - implemented, among other things, as a website and in the form of numerous themed brochures. Market communication comes into play for the first time in 2007. The key visual for the current campaign is a stack of paper that takes on a different shape depending on the message of the subject. Finally, the claim summarizes the added value briefly and succinctly: "Get more."
SFLB is currently also present with other new work: a tactical campaign draws attention to the St. Galler Kantonalbank in a charming yet offensive way. For Swisscanto, the joint venture of the cantonal banks for investment and pension products, SFLB is using children's subjects to advertise new climate and capital protection funds.
