SFLB: Volvos as different as the roads
In addition to the basic model, Volvo has added a sporty and a crossroad variant to the V40 series. Spillmann/Felser/Leo Burnett created a campaign to promote all three models.
This is intended to elegantly highlight the advantages of the individual cars. The three individual subjects can be seen throughout Switzerland as posters, advertisements and animated online banners.
Responsible at Volvo (Switzerland): Anouk Poelmann (President), Fiona Stoffer (Director Marketing Communications), Laura Egger (Marketing Communication). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann (ECD), Patrick Suter, Christian Bircher (CD), Sebastian Krayer (AD), Christian Stüdi (text), Rolf Zimmermann (strategy), Dominik Mätzener, Tiffany Gaggia (consulting).
