SFLB: New appearance for the Sony magazine
After SFLB relaunched the magazine last September—completely revamping its concept—the spring issue has just been published.
As part of the name change, the appearance has also changed, the agency writes in a press release: an informative brochure has been transformed into a high-quality lifestyle magazine. "S", Sony's magazine, is published twice a year and contains informative reports, event reports, new products and the latest film and music releases from Sony. The 36-page copies are available at various trade fairs and are sent to business partners.
Responsible at Sony: Marco Di Piazza (Marketing Director Sony Switzerland & Austria), Haider Manfred (Head of Communications Sony Switzerland & Austria), Jennifer Rimann (Marketing Communications Specialist Sony Switzerland & Austria), Fiona Flanner (PR Manager Sony Switzerland & Austria). Responsible at Spillmann/Felser/Leo Burnett: Sebastian Krayer (AD), Christian Stüdi, Manuela Waeber (text), Patrick Suter, Dan Strasser (CD), Rebecca Krausse, Stefanie Brauchli, Lea Gerber (consulting).
