SFLB raised awareness of World Asthma Day with boulders
Tuesday, May 5, was World Asthma Day. As it does every year, AstraZeneca, in collaboration with the Swiss Lung League, raised awareness about this chronic respiratory disease. The campaign aims to foster greater acceptance, awareness, and understanding among the general public.
Tuesday, May 5 was World Asthma Day. As every year, Astra Zeneca, in collaboration with the Swiss Lung League, drew attention to the chronic respiratory disease. The campaign aims to increase acceptance, awareness and understanding among the population. In Switzerland, one in 10 children and one in 14 adults suffer from asthma.
At 20 busy places in Switzerland, promoters illustrated the oppressive feeling of an asthma attack with a boulder on their chest.
Responsible at AstraZeneca: Maria-Teresa Fernandez (Marketing Manager RITA/New Products), Martina Huber (Brand Manager). Responsible at Spillmann/Felser/Leo Burnett: Simon Staub, Martin Spillmann (CD), Natasha La Marca, Mathias Babst (creation), Christian Schäfer, Antonio Lopez (text), Pam Hügli, Isabelle Meier (consulting), Daniel Strickler (production management). Steinklotz: Frontwork. Promotion: Streuplan.
At 20 busy places in Switzerland, promoters illustrated the oppressive feeling of an asthma attack with a boulder on their chest.
Responsible at AstraZeneca: Maria-Teresa Fernandez (Marketing Manager RITA/New Products), Martina Huber (Brand Manager). Responsible at Spillmann/Felser/Leo Burnett: Simon Staub, Martin Spillmann (CD), Natasha La Marca, Mathias Babst (creation), Christian Schäfer, Antonio Lopez (text), Pam Hügli, Isabelle Meier (consulting), Daniel Strickler (production management). Steinklotz: Frontwork. Promotion: Streuplan.
