SFLB makes a dadaist case for the Cabaret Voltaire
On September 28, Zurich voters will decide on a proposal regarding the Cabaret Voltaire. The SFLB is also campaigning on behalf of the «birthplace of Dada»—for example, with a film in which, of all things, a police car is on the road promoting the Dada House. The campaign is funded by private donors and sponsors.
On September 28, Zurich voters will decide on a bill concerning the Cabaret Voltaire, often referred to as the "birthplace of Dada". The referendum is being held because the SVP had launched a referendum after the Zurich city parliament last spring approved CHF 315,000 a year for the Cabaret Voltaire until 2011. The historic venue in Niederdorf is now campaigning against the feared closure. It is receiving support from the Zurich agency Spillmann/Felser/Leo Burnett. In the first phase, the creatives from Aemtlerstrasse have come up with an audio spot series and a film. These spots are intended to prove that Dada is just as much a part of Zurich as the Street Parade, the Knabenschiessen or the August 1st celebrations. Charles Clerc also lends his voice to Dada in the commercials. Dada is also present on the streets. In the film, for example, a police car is on the road on a promotional trip for the Dada House.
The campaign was shown in the Orange Cinema and is now mainly going viral, as Peter Brönnimann from SFLB explained when asked by Werbewoche. The client is the supporting association of Cabaret Voltaire, the campaign is financed by private donors and sponsors. "And you can actually count all the contributors among them: From the film production to the actors to the sound studio or the advertising agency - as is usual with such things - everyone has contributed on special terms," Brönnimann continued. Further campaigns are planned up to voting Sunday on September 28.
Responsible at Cabaret Voltaire:
Supporting organization Cabaret Voltaire. Responsible at SFLB: Martin Spillmann (CD), Patrick Dubach (text), Mathias Babst, Moritz Stillhard (AD), Pam Hügli, Barbara Vögeli (consulting), Sebahat Derdiyok, Suzana Kovacevic (art buying), film; Condor Films: Florian Studer (producer), Severin Kipfer (director), Jingle Jungle (sound design). Audio spots; Hastings (audio production).
The campaign was shown in the Orange Cinema and is now mainly going viral, as Peter Brönnimann from SFLB explained when asked by Werbewoche. The client is the supporting association of Cabaret Voltaire, the campaign is financed by private donors and sponsors. "And you can actually count all the contributors among them: From the film production to the actors to the sound studio or the advertising agency - as is usual with such things - everyone has contributed on special terms," Brönnimann continued. Further campaigns are planned up to voting Sunday on September 28.
Responsible at Cabaret Voltaire:
Supporting organization Cabaret Voltaire. Responsible at SFLB: Martin Spillmann (CD), Patrick Dubach (text), Mathias Babst, Moritz Stillhard (AD), Pam Hügli, Barbara Vögeli (consulting), Sebahat Derdiyok, Suzana Kovacevic (art buying), film; Condor Films: Florian Studer (producer), Severin Kipfer (director), Jingle Jungle (sound design). Audio spots; Hastings (audio production).
