SFLB turns advertising into a puzzle
In next weekend's Sunday newspapers, the creative agency SFLB will be running a riddle: a full-page ad for a client who must be identified by solving the riddle.
In next weekend's Sonntagspresse, the creative agency SFLB wein poses a riddle: Full-page and for a client who has to be found by solving a riddle. The agency doesn't want to communicate what it's all about, because otherwise the riddle wouldn't be a riddle. Everyone should find out for themselves what the message of the enigmatic campaign, which will appear in the NZZ am Sonntag, NZZ Folio, WOZ and DU, is.
This unusual form of advertising was chosen because the target group has a great deal of knowledge and interest. The puzzles were deliberately made quite difficult so that the target group would remain select. This ensures that only the target group can decode the campaign. There will be no solution to the puzzles.
Only one thing has been announced besides the advertising agency responsible: Daniel Krieg from Rätsel Agentur Schweiz is responsible for creating the puzzles.
This unusual form of advertising was chosen because the target group has a great deal of knowledge and interest. The puzzles were deliberately made quite difficult so that the target group would remain select. This ensures that only the target group can decode the campaign. There will be no solution to the puzzles.
Only one thing has been announced besides the advertising agency responsible: Daniel Krieg from Rätsel Agentur Schweiz is responsible for creating the puzzles.
