SFLB announces new Tagi in an unusual way
When a newspaper undergoes a relaunch—changing its layout and structure—the accompanying advertisements usually highlight the new clarity, more in-depth coverage, or other positive attributes. In the case of the current campaign by the SFLB agency for the new *Tages-Anzeiger*, however, things are different for once.
When a newspaper relaunches and changes its layout and structure, the advertising usually touts the new clarity, more background or other positive attributes. In the current campaign of the agency SFLB for the new Tages-Anzeiger, this is for once different, as it says in a press release. The new Tages-Anzeiger is announced, but with a surprising turn of events for the advertising: "The new Tages-Anzeiger is coming next Tuesday. Here already the number for complaints: 044 404 64 55." According to publishing director Marcel Tappeiner, the ad has already caused many smirks both internally and externally. It is meant humorously, but not only: A new layout and a new paper structure are something unfamiliar for many readers at first. Experience shows that some of them then contact the editorial offices and publishers. The Tages-Anzeiger now wants to actively approach readers and even encourage them to share their impressions. The complaints number mentioned in the advertisement will be manned by several specialists for around 6 days, depending on demand.
The ad can be seen in various Tamedia titles.
Responsible at the Tages-Anzeiger: Marcel Tappeiner (Publishing Director), Cyril Hänggi (Brand Communications). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Peter Brönnimann, Dana Wirz (creation), Mirjam Eberle, Andy Stäheli (consulting).
The ad can be seen in various Tamedia titles.
Responsible at the Tages-Anzeiger: Marcel Tappeiner (Publishing Director), Cyril Hänggi (Brand Communications). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Peter Brönnimann, Dana Wirz (creation), Mirjam Eberle, Andy Stäheli (consulting).
