SFLB: Campaign for Pet Recycling Switzerland realized

The Zurich agency Spillmann/Felser/Leo Burnett has launched a concept for Pet-Recycling Switzerland that aims to make the Swiss more aware of the value of pet. Although the Swiss population is ahead of the rest of Europe when it comes to pet recycling, 20 percent of all bottles purchased are still not returned. One of the reasons for this is that pet is perceived as being of little value, according to a statement from the agency. For many, pet is simply plastic, but it is more than that. The robust, versatile and environmentally friendly bottle can be used to make a surprising number of things. In addition to bottles, Pet can also be used to make textiles, packaging or bags. In short: every bottle that is returned is recycled and turned into something new. And every bottle that is not returned is lost.
Responsible at Pet-Recycling Switzerland: Jean-Claude Würmli (Overall Responsibility), Lukas Schumacher (Advertising Manager). Responsible at Spillmann/Felser/Leo Burnett: Patrick Suter, Martin Spillmann (CD), Reto Clement, Raul Serrat (AD), Martina Schörghofer, Rebecca Krausse (consulting), Sebahat Derdiyok (art buying). Photos: Hans-Jörg Walter.