SFLB/Futurecom: Searching for home stories for Micasa
Last year, Spillmann/Felser/Leo Burnett introduced the new slogan «Made for Life» for Micasa. A major contest is now intended to make this slogan even more tangible for the furniture store’s customers.
On the Homestories microsite Homestories.micasa.chdesigned and programmed by Futurecom, customers can upload a photo of themselves and their bed, table or sofa and write an exciting story about this furniture - a Micasa Homestory. Four winners will be selected from all participants. They will receive a new piece of furniture as a gift and their home story will be featured in the Migros magazine and on the website. Customers are invited to take part in the competition via various communication channels such as the Micasa website, the Migros magazine and at POP. The campaign was launched in March and will run throughout the year.
Responsible at Micasa: Matthias Wunderlin (Head of Specialty Stores Micasa), Juliette Baumgartner (Category Field Manager), Giovanna Colucci, Christoph Dockmann, Philipp Kuonen (Market Development Specialty Stores). Responsible at Spillmann/Felser/Leo Burnett: Pablo Schencke (art), Christian Schäfer (text), Patrick Suter, Martin Spillmann (CD), Andy Stäheli, Nino Zuberbühler (consulting). Responsible at Futurecom: Katja Gradenegger (AD), Florian Tillmann (text), Marcel Berberich (programming), Sandro Weber (HTML/JavaScript), Isabelle Bischoff (Flash/design advertising material), Rigobert Mihle, Matthias Rambold (IT consulting), Thomas Steiner (consulting and project management), Nicole Zahnd (project management).
