SFLB for Floralp: A hole punched in the bread
Spillmann/Felser/Leo Burnett created die-cut ads for the fall phase of the Floralp campaign. A slice of bread with the center cut out is meant to show that without this premium butter, everything else takes a back seat.
A special punching tool was produced to realize the perforated advertisements. The advertisements can be seen between the end of September and mid-October in a three-page spread in Annabelle, Das Magazin, Schweizer Familie, Schweizer Illustrierte, SI Style, Edelweiss, Illustré and L'Hebdo. During this period, the "Lochbrot" will also be on display in the 15 largest Swiss cities as a streetcar hanger and in Bern as a window sticker on public transport. Cards-for-free with the "Lochbrot", "Mütschli" and "Zopf" motifs will also be in circulation.
Responsible at Floralp: Peter Ryser (Managing Director BO Butter), Martin Rüst (Head of Advertising + Media SMP), Daniela Schmutz-Beutler (Project Manager Floralp SMP), Matthias Glauser (AMS Media). Responsible at Spillmann/Felser/Leo Burnett: Maren Beck (text), Karin Estermann, Oli Kreienbühl (AD), Martin Spillmann, Peter Brönnimann (CD), Pam Hügli, Isabelle Meier, Sabrina Wirz (consulting), Sebahat Derdiyok, Suzana Kovacevic (art buying). Photographer: David Willen. Image editing: Tania Willen.
