SFLB: Fund promotion realized for Swisscanto
The slogan for Swisscanto’s new fund promotion is «Having time makes you happy.» After all, when you invest your money in Swisscanto’s multi-award-winning funds, you have more time for other things.
The new fund campaign from SFLB provides the first suggestions on what to do with the extra time. Since March 1, what is probably Switzerland's largest crossword puzzle has been available at Swisscanto-zeit.ch online, which consists of over 2,700 words and is several meters long. Everyone who helps to solve the puzzle will be entered into a prize draw for Swisscanto funds.
The success of the competition was not long in coming: around two hours after the puzzle went online, it was already completely solved. And this despite the fact that each participant is only allowed to solve a maximum of 10 words per day. But the guessing game is not over. Because every time the puzzle is solved, it starts again from scratch. And Swisscanto will soon be surprising people with new tricky giant puzzles.
Responsible at Swisscanto: Urs Wieser (Head of Marketing), Roman Kappeler (Communications), Felix Cabernard (Project Manager Client Marketing). Responsible at Spillmann/Felser/Leo Burnett: Roland Buob (AD), Christian Stüdi, Patrick Suter (text), Patrick Suter, Dan Strasser (CD), Martin Spillmann (ECD), Pam Hügli, Ivana Giannakis, Patricia Kuster (consulting). Puzzle production: RätselMedia Lotti, Oswaldo Lotti. Web programming: Station.
