SFLB: Emmentaler like in Gotthelf's day
In July, Jeremias Gotthelf’s play «Käserei in der Vehfreude» will have its world premiere on the lake stage in Thun. Just in time for the premiere, Emmentaler Switzerland is launching its new Gotthelf-Emmentaler cheese. Spillmann/Felser/Leo Burnett is responsible for the product design and promotion, including a Facebook contest.
The new Gotthelf Emmentaler, which is produced as it was in Gotthelf's day, is adorned with a laibett label. This tells Gotthelf's story of the farmers in the Vehfreude - with many illustrations that together make a large silhouette.
The Gotthelf Emmentaler promotion was also launched around the Gotthelf Emmentaler: with on-pack leporello, tag-ons, advertisements, a cloth bag, trade fair posters, a brochure and a competition on Facebook.com/emmentaler.aoc. Gotthelf - das Musica" is about Anneli and Felix, who, after a few ups and downs, find each other in the end. Now Emmentaler is looking for love stories on Facebook that are just as romantic.
Responsible at Emmentaler Switzerland: Arthur Fasel (Executive Committee), Christoph Stadelmann (Marketing/Communications Switzerland and Markets), Sandra Fahrni (Marketing/Communications). Responsible at Spillmann/Felser/Leo Burnett: Simon Staub (Creative Direction), Niels Schäfer (Graphics), Diana Rossi (Text), Pam Hügli, Tobias Schoen, Fabienne Schoberth-Brunner (Consulting), Suzana Kovacevic (Art Buying); Nadine Geissbühler (Illustration).
