SFLB takes Switzerland abroad
Switzerland has recently begun promoting itself abroad with the slogan «Discover the Plus.» In the new destination marketing campaign, the Zurich-based agency Spillmann/Felser/Leo Burnett highlights the diversity of this small country, symbolized by the plus sign on its flag.
Switzerland is now advertising abroad with "Discover the Plus". In the new location marketing campaign, the Zurich agency Spillmann/Felser/Leo Burnett praises the diversity of the small country with the plus on its flag.Once the claim "Discover the Plus" had been defined, it was time to fill it with content. SFLB created various advertisements that can already be seen in Germany, England, France, Italy, the Netherlands, Russia and Spain. According to the press release, Switzerland is presented as an interesting location for international companies, as a diverse vacation destination, as a platform for research and education and as a safe and beautiful place to live. Values and characteristics that represent the modern and traditional Switzerland of the four cultures and which would make the country unique.
The advertisements present Switzerland at its best. From now on, Switzerland will advertise neutrality with cheering Swiss football fans, greatness with a microscope image, celebrity with Heidi and stability with the Matterhorn. From June 2007, the images will be used to promote Switzerland in the foreign press and on Switzerland.com. They can also be seen on the Swiss Cross roadshow, which visits the most important European cities.
The advertisements present Switzerland at its best. From now on, Switzerland will advertise neutrality with cheering Swiss football fans, greatness with a microscope image, celebrity with Heidi and stability with the Matterhorn. From June 2007, the images will be used to promote Switzerland in the foreign press and on Switzerland.com. They can also be seen on the Swiss Cross roadshow, which visits the most important European cities.
