SFLB: Beldona magazine with a new look
SFLB has revamped Beldona magazine and enriched its content: background reports, stories, and plenty of tips are intended to give the new magazine an editorial feel.
The design looks reduced and elegant, the agency said in a statement. It is the ideal stage for the modern and atmospherically staged fashion lines. The magazine will be mailed to customers for the first time at the start of the collection on February 15 and will be displayed in stores.
Responsible at Beldona: Sabina Furler (CEO/Head of Marketing and Sales), Olivia Fraude (Consumer Marketing and PR). Responsible at SFLB: Pablo Schencke, Matthias Fürst, Johannes Raggio, Anna Leudolph (creation), Isabelle Meier, Corinna Schwonke (consulting)
