SF: Giacobbo/Müller defend themselves against advertising
Swiss television's resident satirists, Viktor Giacobbo and Mike Müller, have complained to their own press office. This allowed an electronics store to advertise with their program "Giacobbo/Müller Late Service Public".
However, the SF press office did not ask Giacobbo and Müller whether they agreed to this. The bone of contention was an advertisement from an electronics retailer that was recently inserted into several daily newspapers. Images of the satirical show were integrated into the TV sets shown.
There had been some internal irritation about this, said SF spokesperson Marco Meroni in a statement sent out by the broadcaster on Monday. "As a matter of principle, the two satirists do not want to advertise for anyone, so that their independence is not jeopardized," said Meroni. Unfortunately, however, the two were not asked.
The fact that the electronics retailer is allowed to use SF images is nothing unusual. Television regularly provides it with recordings of its programs, giving it an additional advertising platform.
There had been some internal irritation about this, said SF spokesperson Marco Meroni in a statement sent out by the broadcaster on Monday. "As a matter of principle, the two satirists do not want to advertise for anyone, so that their independence is not jeopardized," said Meroni. Unfortunately, however, the two were not asked.
The fact that the electronics retailer is allowed to use SF images is nothing unusual. Television regularly provides it with recordings of its programs, giving it an additional advertising platform.
