Serviceplan: Driving pleasure for the Grisons
Not a trace of stubbornness: In Serviceplan Suisse’s new image campaign for Alpina Chur, Graubünden’s heraldic animal shows just how much fun driving the right car can be—and not just on the mountain roads of Graubünden.
Alpina Chur ensures that the people of Graubünden also enjoy driving. With a large selection of new and used cars, the BMW dealer is bringing the fun of driving directly to the Alpine town. The main protagonist of the image campaign developed by Serviceplan Suisse is Graubünden's most famous inhabitant: the ibex. From now on, it will be milling about on posters and advertisements in the greater Chur area. In addition, there are various measures on the radio, online and, of course, in the showroom.
Responsible at Alpina Chur: Andri Zisler (management/owner) . Responsible at Serviceplan Suisse: Dieter Boller (text), Gabriel Schuster, Daniel Hesse (AD), Christian Sommer (ECD), Christian Panzeri (consulting).
