Serviceplan brings Libertycard to the point
Serviceplan Suisse and Serviceplan Public Relations Suisse developed and implemented a campaign for Bonuscard.ch to mark the Switzerland-wide market launch of the new Visa Libertycard. The campaign highlights the card’s unique dual benefits.
In addition to the benefits of a Visa credit card, the Libertycard offers a bonus program that rewards customers specifically for their mobility. Whether on the road, rail or in the air - with every use, users collect Liberty points that they can exchange for rewards.
The integrated campaign, realized by the advertising agency Serviceplan Suisse, makes this extended benefit visible in three subjects in a striking, attention-grabbing way. While one half of the image shows the world of paid mobility, the other shows the world of rewards. The claim "Being on the road is rewarded." finally dissolves the motifs textually.
The advertising campaign, which consists of advertisements and online banners, is accompanied by a partnership with 20 Minuten, which runs through Serviceplan PR Suisse. The PR agency is also responsible for managing the media office and media relations around the LibertyCard portfolio. The campaign has been on view since June 29.
