Service: New SMC brochure
The Swiss Marketing Club's (SMC) new training brochure presents the job profiles for sales managers and coordinators, marketing managers and planners, and key account managers, along with the admission requirements for the training program in the zw
The new training brochure of the Swiss Marketing Club (SMC) presents the job profiles of sales manager and coordinator, marketing manager and planner, and key account manager, along with the admission requirements for second-chance training. The brochure can be ordered from the SMC by fax at 062 207 07 71. Excerpts can be viewed on the website www.smc-cms.ch.Older people like to consumeNow we have scientific proof in black and white: the over 55s feel young, enjoy life and want to consume. This is the conclusion of a study conducted by the Institute for Marketing and Retailing at the University of St. Gallen. It researched the values and attitudes of senior citizens by means of interviews and group discussions. The study is available for 50 francs from the publisher Thexis of the Institute of Marketing and Retailing, Tel. 071 224 28 45 or directly on the website: www.thexis.ch
INCIDENT COMMUNICATION
The terms risk, incident and communication are often associated with disaster in public discussion. In the publication "Risk - Incident - Communication 1", edited by Rolf Gerling and Otto-Petter Obermeiner, this problem area is structured. In the second volume, the reasons and laws of disturbed risk communication are elaborated and bridges are built to the individual risk styles. Both publications are published by Gerling Akademie Verlag and cost 36 Swiss francs each. The first volume has the ISB number
3-9803352-0-8, the second the ISBN 3-9803352-1-6.
MORE SUCCESS WITH
OFFENSIVE MARKETING
With the publication "Offensive Marketing," authors Anton Meyer and Hugh Davidson demonstrate how companies use marketing to compete in the business world. The book is intended to serve readers as a practical, perspective, leadership, and management guide to the world of marketing. The ISB number of "Offensives Marketing" is 3-448-04093-2, and the price is 63.80 francs. A free sample is available at www.offensivesmar keting.de.
INCIDENT COMMUNICATION
The terms risk, incident and communication are often associated with disaster in public discussion. In the publication "Risk - Incident - Communication 1", edited by Rolf Gerling and Otto-Petter Obermeiner, this problem area is structured. In the second volume, the reasons and laws of disturbed risk communication are elaborated and bridges are built to the individual risk styles. Both publications are published by Gerling Akademie Verlag and cost 36 Swiss francs each. The first volume has the ISB number
3-9803352-0-8, the second the ISBN 3-9803352-1-6.
MORE SUCCESS WITH
OFFENSIVE MARKETING
With the publication "Offensive Marketing," authors Anton Meyer and Hugh Davidson demonstrate how companies use marketing to compete in the business world. The book is intended to serve readers as a practical, perspective, leadership, and management guide to the world of marketing. The ISB number of "Offensives Marketing" is 3-448-04093-2, and the price is 63.80 francs. A free sample is available at www.offensivesmar keting.de.
